Sequoia Capital. Bret Taylor walks through the shift from per-seat SaaS to outcomes-based pricing — what to anchor on (resolution, CSAT, NPS), why incumbents struggle to follow, and how vertical specialisation creates pricing power. It directly mirrors the article's pricing and margin sections.
Bret Taylor walks through the shift from per-seat SaaS to outcomes-based pricing — what to anchor on (resolution, CSAT, NPS), why incumbents struggle to follow, and how vertical specialisation creates pricing power.
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