20 minutesConnected, but alone? | Sherry Turkle
Articulate the difference between connection and companionship Turkle describes, and apply it to an AI chat habit.
World Wide Technology. Connects build-or-buy choices to business outcomes, workload placement, cloud economics, data sovereignty, security, infrastructure readiness and hybrid operating models. That makes it a useful strategic companion for deciding when to buy a tool, extend a platform, build a thin custom layer or own more of the deployment stack.
The episode is strongest on private-vs-cloud infrastructure and enterprise readiness, not on every SME SaaS procurement case. Pair it with the article's scorecard so smaller teams still default to buying or extending commodity capability before committing to owned infrastructure.
Make AI build-vs-buy decisions around outcome, data control, workload economics, infrastructure readiness and operational ownership.
Basic understanding of SaaS AI tools, API-based systems, private AI, cloud cost tradeoffs and sensitive company data.
Last reviewed: May 18, 2026
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20 minutesArticulate the difference between connection and companionship Turkle describes, and apply it to an AI chat habit.
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