Creative Brief Before Prompt

Use with Write the Creative Brief Before You Prompt.

Five fields (fill before opening a model)

Audience

Outcome (one change for them)

Constraints (medium, length, brand, legal, deadline)

Non-goals (what I will refuse)

Taste notes (how this stays recognizable as mine)

Prompt gate

• All five fields filled
• I know what I will paste vs. keep offline
• Success test: I can reject polished output that breaks a field

Redaction note

What I stripped before any paste: _______________________________

What this is not

• Not a substitute for a client’s legal contract
• Not a mood board with no decision-maker
• Not a request for the model to invent your audience or ethics
• Not career advice to “rebrand your life with AI”