# Creative Brief Before Prompt

Use with [Write the Creative Brief Before You Prompt](/articles/creative-brief-before-you-prompt).

## Five fields (fill before opening a model)

**Audience**

________________________________________________

**Outcome** (one change for them)

________________________________________________

**Constraints** (medium, length, brand, legal, deadline)

________________________________________________

**Non-goals** (what I will refuse)

________________________________________________

**Taste notes** (how this stays recognizable as mine)

________________________________________________

## Prompt gate

- [ ] All five fields filled
- [ ] I know what I will paste vs. keep offline
- [ ] Success test: I can reject polished output that breaks a field

## Redaction note

What I stripped before any paste: _______________________________

## What this is not

- Not a substitute for a client's legal contract
- Not a mood board with no decision-maker
- Not a request for the model to invent your audience or ethics
- Not career advice to "rebrand your life with AI"