Fintech Marketing Claim Checklist
Use with Financial Product Marketing Claim Check.
What this is not
Not a buy/sell recommendation. Not an endorsement of any app or firm. Not legal advice about advertising law.
Claim capture
- Product / firm name: ________________________________
- Channel / date: ________________________________
- Verbatim headline: ________________________________
Claim atoms
| Claim sentence | Type (outcome/fee/risk/AI/social/urgency) | Absolute or vague? | Disclosure match (URL + date) |
|---|---|---|---|
Official checks
- Firm domain typed manually
- Register / BrokerCheck / local authorization checked if relevant
- Fee and risk text found outside the ad
- Deposit-insurance-style slogans verified against official deposit resources if implied
AI assist limits
- Extraction only
- No buy/skip verdict accepted from a model
Stop rule
Empty disclosure column on an absolute outcome promise -> do not apply or send money.